Tuesday, February 5, 2008

PRESS: Employees Purchase DirectoryM and Launch One of the Fastest Growing Local Online Advertising Platforms to Monetize Traffic and Content

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Having purchased the company back from its previous investors, the employees of DirectoryM today re-launched the company and its flagship local advertising network. With a new executive team in place, the employee-owned company offers publishers the first online advertising solution to unite and monetize their two key assetstraffic and contentwhile enabling local advertisers to optimize ad spend by delivering industry leading conversion rates on more than 1.5 million unique visitors per month.

Read more at BusinessWire