DirectoryM launched a program providing local businesses with free online advertising beginning with free phone leads for 90 days. The program is Phase one of Project Lighthouse, an initiative to educate local businesses and enable them to experience firsthand the benefits of promoting themselves online.
“Most local or small business owners don’t realize that online advertising is not reserved for large, national companies,” said Panos Bethanis, CEO of DirectoryM. “In fact, online advertising is especially beneficial for small businesses in challenging economic times because the ROI is quantifiable by measuring calls, leads, and click-throughs – something you can’t do as effectively off-line.”
As people continue to transition away from traditional media, such as newspapers, television and even their local phone books, to the Web, the opportunity for businesses to reach new customers online has exploded. As such, the market for local online ads will reach $8.5 billion this year, according to Borrell Research. Unfortunately, many local businesses are reluctant to invest in online marketing because of the complexity and competitive environment resulting from big investments by national companies targeting local buyers.
“With Project Lighthouse, we’re eliminating the risks by offering a free introductory relationship with absolutely no strings attached,” continued Bethanis.
DirectoryM has launched Project Lighthouse to offer small businesses the opportunity to capitalize on local online advertising by placing them in front of buyers actively searching for solutions. Providing direct contact information for each local business adheres to DirectoryM’s commitment to satisfy Internet users first by delivering relevant content, information and business solutions to their fingertips. By expanding its listings, the company can offer even more relevant content to users browsing its directories and content guides.
The DirectoryM network reaches visitors at more than 200 regional media sites, including local newspaper, TV, radio and business journal Web sites, a network that garners more than 500 million page views each month. With this promotion, DirectoryM offers local businesses the opportunity to reach motivated shoppers looking to make purchasing decisions through these sites’ directories and buyers guides.
DirectoryM’s Project Lighthouse promotion allows companies a simple approach to reaching new customers through the DirectoryM network for free. To participate, companies can complete a simple online registration form available at: http://subscribe.directorym.com/register.aspx
