Monday, January 12, 2009

Boston Globe / Boston.com article featuring DirectoryM

Today a great article hit the press in the Boston Globe and Boston.com about DirectoryM and our past, present and future. It is focused on our new partnership with the publisher of the "For Dummies" books, but takes a nice look at what we are doing and the marketplace that we are operating.
Online ad firm sees a comeback - DirectoryM has teamed up with the publisher of the For Dummies books.

DirectoryM, an online advertising company specializing in local business information, says it is making a comeback, despite the faltering economy.

The Boston company recently signed a deal with the publishers of the CliffsNotes and For Dummies series to provide information about specific topics and businesses.

"It's a good time for us," said chief executive Panos Bethanis, who cofounded the firm. "Boston is a very good place to grow right now." Not long ago, the story was different.


Read the full article